Redesigned Logo Brings Attention To Animals Affected By Climate Change

Redesigned Logo Brings Attention To Animals Affected By Climate Change
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Grey London devised a new design to the WWF logo that features a polar bear disappearing into the background

Rachel Pincus
  • 21 december 2016

The adorable panda bear has been at the heart of the World Wildlife Fund‘s brand since 1961, reminding us of the victims of human poaching and greed. But now another species is suffering from a more indirect effect of greed, one that will eventually affect everyone on earth.

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