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How Rent The Runway Leveraged Customer Data To Design Their In-Store Experience

How Rent The Runway Leveraged Customer Data To Design Their In-Store Experience
Fashion & Apparel

The features of the brick and mortar store include a service area similar to the Genius Bar and a studio that offers personal styling appointments

Marielle Castillo
  • 16 december 2016

Since 2009, Rent the Runway has been changing the meaning of ownership. Co-founded by Jennifer Hyman and Jennifer Fleiss, the fashion company gives people access to luxury experiences at a fraction of the cost and just opened a new 5,000 square feet store in New York, one that builds upon the data they’ve garnered on how its customers use the Rent the Runway website and app to enhance the retail experience.

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