Customers will soon receive council from automated advisors who understand the investment game

Meet R2D2, your new financial advisor. Thanks to international bank Wells Fargo and investment company SigFig , this seemingly far-fetched fantasy has become a reality, as they have created robo advisors for their clients that come at a lower cost than traditional financial advisers.

With an automated financial adviser, clients can rely on a consistent online platform without having to work around a bank employee's schedule or book an appointment. The pilot program for this project will launch in early 2017 on roll out slowly as they test their capabilities.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in