Marketing Strategist: How Technology & The Micro-Influencer Are Changing The Industry
Rohit Vashisht, President of Activate by Bloglovin', discusses how brands can find success with influencer marketing platforms
Influencer marketing isn’t a new aspect of the advertising industry. In fact, if you look back through advertising history, celebrities have been endorsing brands and products as far back as the 1960s when it was common to see a well-known face in TV or print. But, with the rise of social media, and the ever-changing consumption of content, endorsements have adapted. As digital personalities can now be just as impactful as A-list stars and social media posts often garner more impressions than many well respected media publications, brands have had to shift their methods to maintain relevance and impact. Let’s take a look at the rise of influencer marketing platforms, the micro-influencer and how brands can find success with both.