This startup has invented a new virtual reality format that's easily recorded and shared with friends on Facebook

Though virtual reality has come a long way with the release of headsets like the Oculus Rift and HTC Vive, alongside consumer-friendly players Google Cardboard and Gear VR, the bulk of 360˚ experiences have yet to reach the critical mass. To push VR one step closer to mainstream adoption, startup Spincle has recently launched an app aimed at capturing and sharing VR content.

While the platform appears to be nothing more than a social panorama app, under the hood the company has actually invented a new format altogether. By videoing subjects while keeping the surrounding environment a static image, Spincle is attempting to answer one of VR’s fundamental questions: how do you offer context and points of interest without subtracting from the user’s ability to freely roam or look around?

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in