Spotify Mines User Data To Create A Global Ad Campaign
The series of billboards relays the feelings that people express through listening to music
This year has been filled with many unexpected events, leaving some of us confused about the current state of almost everything. Spotify decided to take a moment to recognize this bizarre year through a series of advertisement campaigns with the tagline, “Thanks 2016, it’s been weird.”
Basically, this consists of billboards relaying Spotify user habits.
One ad questions, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” In reference to Justin Bieber’s popular song, “Sorry,” which was a big hit this past year. Another states, “Dear, person in LA who listened to the ‘Forever Alone’ playlist for four hours on Valentine’s day.” Spotify even addressed Brexit, the referendum that led Britain to exit the European Union in an ad: “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”