Spotify Mines User Data To Create A Global Ad Campaign

Spotify Mines User Data To Create A Global Ad Campaign
Advertising

The series of billboards relays the feelings that people express through listening to music

Jiwon Kim
  • 7 december 2016

This year has been filled with many unexpected events, leaving some of us confused about the current state of almost everything. Spotify decided to take a moment to recognize this bizarre year through a series of advertisement campaigns with the tagline, “Thanks 2016, it’s been weird.”

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