Starbucks Is Betting On ‘Social Gifting’ Through WeChat In China

Starbucks Is Betting On ‘Social Gifting’ Through WeChat In China
Advertising

The new feature lets people easily send Starbucks drinks to friends and family

Jiwon Kim
  • 13 december 2016

Starbucks is launching a new ‘social gifting’ program that allows users to send gifts to their friends through WeChat. WeChat is currently China’s most popular messaging app, with 846 million users. This new feature will let WeChat users in China gift Starbuck products to friends and family.

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