Startup Links Climate Change With Personal Health To Fuel Advocacy
Upstream Research is a platform that provides pollution data along with health metrics to make large-scale environmental change visceral
Scott and Nick Bedbury believe that the future of environmentalism is in our backyards. As co-founders of the environmental and health analytics company Upstream Research, their goal is to inspire grassroots activism by making ecological data accessible for all. But people don’t care about stats; they care about their personal health. By analyzing levels of environmental toxicity in relation to disease rates, Upstream Research adopts a tactile, intimate approach to environmental activism.