Startup Dedicates Itself To Preserving The Work Of Mexican Artisans
Hermol gives marginalized communities in Mexico a chance to save their art while making a profit
Hermol startup founder Gabriel Molina grew up in the state of Michoacán until he went to the capital, Morelia, as part of a scholarship program to study socio-economics. After his return, he was more aware than ever of the cultural decline of his people. The artisanal practices that had been prevalent for so long had long since ceased. With the subsequent high poverty, drug and crime rate, no wonder many of them had attempted to flee to the U.S. to provide a better life for their families.
As a way to aid the situation, Molina founded the startup Hermol to assist deprived communities in restoring artisanal practices and help them sell produced goods as a means of income while preserving their cultural heritage.