Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

As part of our series centered around the PSFK Future of Retail 2017 report, we interviewed Jan Kotowski, Head of Product at Tulip Retail, on his insights into retail predictions in 2017 and beyond.

What is the number one investment retailers should make in 2017?

Being innovative in the retail space is really hard. Like, really hard. Tulip's position is: in order to be innovative and change how retail is done, retailers must invest in store associates. This is what we’ve built our business on—investing in people. Luckily, we are in a time of sharing experiences. Bonobos, lululemon, Saks Fifth Avenue and Toys “R” Us have moved beyond the notion of being just retailers and into the realm of being technologists, innovators and status-quo disruptors. Why? Because they believe in investing in their store associates to affect the change their shoppers desire.

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