Customers can use the device to see how winter clothing will look on them before buying

Seymourpowell, a design company known for creating cutting-edge concepts, has created a smart mirror for British clothing company Superdry. Customers walk up to the mirror to view any of Superdry's winter apparel. This provides customers the option to observe how the piece of clothing looks in the mirror before they purchase the item. The smart mirror is located in Superdry's flagship store in Berlin.

Customers start the process by walking up to the mirror, however, they will not see an image of themselves. A model will wear all of the clothing, wearing a winter helmet and goggles while surrounded by snow. The model reflects the movements the customer makes in front of the mirror to show off how the articles of clothing move and would fit.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)