Keep Your Toes Warm This Winter With Phone-Connected Insoles
+Winter insoles heat to the perfect temperature as you begin to walk
In the winter months, it’s important to keep warm, especially if you’re doing any outdoor activities. With +Winter insoles, phone-connected insoles, outdoor enthusiasts can help protect their feet by having wireless heating pads that fit any shoe insulate them from the elements.
Created by the Swiss outdoor brand +t store, the insoles have a built-in battery that hold a charge up to 5 hours and an accelerometer to start the heating process once the user starts walking. They are recharged used a wireless charging deck. You set the temperature of the insoles using the app, meaning that no matter the conditions, your feet will always be kept at a comfortable temperature.
The brand started a Kickstarter campaign in the hopes to earn enough to start selling the inserts in the United States. Currently, they have earned over $43,000 of their nearly $69,000 goal, with one pair of the insoles being sold as a perk for only $98.
To see the +Winter insoles in action, watch the video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.