Twitter-Powered Metronome Measures The Tempo Of Austin
The installation is designed to swing faster as more tweet come in
If there’s one thing Austin, Texas is know for, it’s music. Well, now the city has a digitally-powered metronome to keep its urban beat. Austin’s classical music station KMFA-FM partnered with ad agency Archer Malmo to design the six-foot-high by 10-foot-wide aluminum and plexiglass installation. Just like a traditional metronome, the installation marks a beat by giving a regular tick at a preset tempo.
Austin’s metronome is connected to a digital system that connects to Twitter and filters tweets based on geolocation data, beating more quickly when the city’s collective tweeting increases. At an average pulse of 90 beats per minute (the same tempo as Kanye West’s “Gold Digger”), it can even soar to over 120 beats during social events and holidays.