United Airlines Launches An Updated Business Class Program
The new Polaris product prioritizes customer service and updated modern amenities
Imagine being able to actually catch some Zzz’s lying down while 40,000 feet in the air? It’s what United Airlines aims to deliver with the launch of Polaris Business Class—the first upgrade the airline's business class has received in over a decade.
United CEO Oscar Munoz announced plans on December 1, stating that the Polaris upgrade will bring customer trust back to the company. In the lead-up to the launch, United Airlines spent 12,000 hours asking customers and employees what they think needs improvement. As the airline operates globally, it requires soft cutovers to allow passengers time to stretch their legs and updated services for them to feel invigorated throughout their flight.