Incontroller is an experimental game where players have to master a complicated series of moving switches

Mylene Dreyer, a multimedia design student at ECAL (Ecole cantonale d'art de Lausanne) in Renens, Switzerland, has created a new video game called Incontroller, where the challenge comes more from mastering the controller than the game itself.

The Incontroller game is simple enough. The objective is to guide a marble along an elevated pathway using four directional inputs.

But the unique challenge of Incontroller is revealed as the player progresses and the arrow keys themselves begin to move side to side and even up and down on the controller.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in