Why A Human Flying Drone Makes For Great Branded Content

Why A Human Flying Drone Makes For Great Branded Content

In a video going viral, Samsung collaborated with Casey Neistat to feature their technology in a novel way

Zack Palm
  • 23 december 2016

Santa Claus and his reindeer? So passe. Taking the sleigh concept to whole new heights, renowned Youtuber Casey Neistat dressed up as Santa while riding a drone in Samsung’s holiday campaign.

In the video, Neistat explains that no one has yet created a drone to sell on the open market to lift a human being in the air. Because of this, they had to make their own. Neistat was attached to a snowboard to make travel easier through the snow when carried by the colorful drone.

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