3 Connected Life Insights To Look For On The CES Floor

3 Connected Life Insights To Look For On The CES Floor
Consumer Goods

With countless events to cover at CES, we have pulled together three key insights related to the Connected Life to keep brands, retailers, technologists and creatives on track

PSFK
  • 5 january 2017

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer?  The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.

Here are three Connected Life insights to seek out at CES 2017, that stand to shape consumers’ experiences in 2017 and beyond:

  • Invest as a synchronized partner in growing home systems and integrate auto-renewal or auto-replenish for easy consumer opt-in.
  • Where it’s not possible to integrate with an established ecosystem, focus on peripheral technologies—AR, haptic tools, wearable interactions—that further enhance the smart home.
  • Extend in-home digital and wireless bandwidth in order to accommodate homeowners’ growing IoT and entertainment needs, as well as larger automated and passive ecosystems.

Here are three must-see events picked from our 2017 CES Guide:

Panel: Creating The Connected Home Ecosystem

The emerging at-home connectivity ecosystem presents new opportunities for brands to enter consumers’ daily, digitally enhanced routines. Learn how to balance convenience, security and personalization for smart home products. Featuring speakers from LG, Zonoff and Lowe’s.      

Time: 10:15 – 11:15 AM on Thursday, January 5

 Location: Las Vegas Convention Center, North Hall, N261

Demo: Hyundai IONIQ Autonomous Hybrid

Automaker Hyundai will debut two autonomous concepts of its IONIQ hybrid model on the streets of Las Vegas. Cars are capable of dealing with hazards like pedestrian traffic, school zones and road blocks without unsightly self-driving accoutrements.

Location: Las Vegas Convention Center, North Hall, Booth #6906
Test drives available for press

Product Showcase: Bonjour Smart Alarm Clock

A delightful integration of AI into the home, Bonjour is an alarm clock that also acts as a personal assistant. By learning daily routines, Bonjour adjusts wake up times to contextual information such as calendar appointments, traffic and the weather.

Location: Sands Expo, Hall C, Booth #43622

DOWNLOAD THE FULL CES GUIDE 2017 HERE

PSFK FOrecast 2020 banner

The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer?  The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.

+CES 2017
+connected life
+Consumer Electronics Show
+consumer experience
+Public

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.