3 Health And Wellness Insights To Look For On The CES Floor
With countless events to cover at CES, we have pulled together three key insights on health & wellness to keep brands, retailers, technologists and creatives on track
As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer? The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.
Here are three Health & Wellness insights to seek out at CES 2017, that stand to shape consumers’ experiences in 2017 and beyond:
- Adapt products to empower audiences of all skill levels to learn more about their health, administer treatments or make improvements.
- Help consumers track their own metrics over time and measure progress against them, creating a more personalized wellness plan.
- Use new detection technologies such as AI, AR and skin sensors to reduce cost and discomfort associated with medical testing.
Here are three must-see events picked from our 2017 CES Guide:
Fashion houses, developers and designers are forgoing wearables for more nuanced health tracking technology directly within the fabric of our clothes. Featuring speakers from The New York Times, Sensoria and TomTom, this panel explores the body as a health and technology interface.
Time: 10:15-11:15 AM on Thursday, January 5
Location: Venetian, Level 4, Lando 4303
Trailblazing the future of at-home diagnostics and treatment, HiMirror is the world’s first personal beauty and health mirror that analyzes skin profiles and provides skincare treatment recommendations.
Location: Sands Expo, Hall B, Booth #42513
Health tracking company PKvitality unveils K’Track, the next generation of wearables capable of analyzing key physiological markers simply by tasting the skin, without pain and without the need to draw blood.
Location: Sands Expo, Hall C, Booth #44635
The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), the world’s largest mall, curated by people. Millions of shoppers use Wanelo to discover and buy from over 20 million products and over 350,000 stores, which include big brands and independent boutiques and sellers you’ve never heard of, all in one place on your phone. Deena started Wanelo after being frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category, and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online. Deena worked on Wanelo for more than two years using her personal savings to build the site and attract its first users. In 2011, she moved to San Francisco, and she launched Wanelo in 2012 after receiving 40 investor rejections before finally closing her first round of funding. Deena has been named one of the "Most Intriguing Entrepreneurs" for two years in a row by Goldman Sachs and was recognized by Forbes as one of "The Power Women Who Are Reinventing The Way You Shop Fashion Online." She has also been highlighted in Fast Company’s "Most Creative People in Business" list and is named as one of 15 “up-and-comers to keep an eye on” in Vanity Fair’s "Next Establishment" list. The National Retail Federation recently recognized Deena as an “Influencer” reshaping the retail industry. Originally from Siberia, Deena moved to the U.S. at the age of 16 and dropped out of Cornell University two classes short of graduating. She currently lives in San Francisco and can be followed on Wanelo, Twitter and Instagram at @siberianfruit. Check out her exclusive interview with PSFK & HP/HP Matter here!