3 Health And Wellness Insights To Look For On The CES Floor
With countless events to cover at CES, we have pulled together three key insights on health & wellness to keep brands, retailers, technologists and creatives on track
As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer? The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.
Here are three Health & Wellness insights to seek out at CES 2017, that stand to shape consumers’ experiences in 2017 and beyond:
- Adapt products to empower audiences of all skill levels to learn more about their health, administer treatments or make improvements.
- Help consumers track their own metrics over time and measure progress against them, creating a more personalized wellness plan.
- Use new detection technologies such as AI, AR and skin sensors to reduce cost and discomfort associated with medical testing.
Here are three must-see events picked from our 2017 CES Guide:
Fashion houses, developers and designers are forgoing wearables for more nuanced health tracking technology directly within the fabric of our clothes. Featuring speakers from The New York Times, Sensoria and TomTom, this panel explores the body as a health and technology interface.
Time: 10:15-11:15 AM on Thursday, January 5
Location: Venetian, Level 4, Lando 4303
Trailblazing the future of at-home diagnostics and treatment, HiMirror is the world’s first personal beauty and health mirror that analyzes skin profiles and provides skincare treatment recommendations.
Location: Sands Expo, Hall B, Booth #42513
Health tracking company PKvitality unveils K’Track, the next generation of wearables capable of analyzing key physiological markers simply by tasting the skin, without pain and without the need to draw blood.
Location: Sands Expo, Hall C, Booth #44635
The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.
PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail