In Brief

In PSFK's CES Guide 2017, we help brands, retailers, technologists and creatives distill the 3,600-exhibitor conference into a future-focused field guide

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer?  The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.

These are three insights to seek out at CES 2017, that stand to shape consumers’ experiences in 2017 and beyond:

  1. Invest as a synchronized partner in growing home systems and integrate auto-renewal or auto-replenish for easy consumer opt-in.
  2. Where it’s not possible to integrate with an established ecosystem, focus on peripheral technologies—AR, haptic tools, wearable interactions—that further enhance the smart home.
  3. Extend in-home digital and wireless bandwidth in order to accommodate homeowners’ growing IoT and entertainment needs, as well as larger automated and passive ecosystems.

DOWNLOAD THE FULL CES GUIDE 2017 HERE

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The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer?  The insights in this guide are adapted from PSFK’s Forecast 2020, designed as a preview to the fully-empowered consumer. Leverage the insights in this survey to help your brand remain relevant as consumers increasingly tailor information and products to their own needs. Access it here.

These are three insights to seek out at CES 2017, that stand to shape consumers’ experiences in 2017 and beyond: