3 Retail Insights To Look For On The CES Floor

3 Retail Insights To Look For On The CES Floor
Consumer Goods

With manifold events to cover at CES, we have pulled together three key insights to keep brands, retailers, technologists and creatives on track on the 3,600-exhibitor conference floor

Andrew Vaterlaus-Staby
  • 4 january 2017

PSFK’s CES Guide 2017 has been created to help brands, retailers, technologists and creatives distill this year’s 3,600-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer.

There’s so much to cover at CES, so we have pulled together three key insights to keep you on track on the CES floor:

  • As currency becomes more and more amorphous, consider how bartering and exchange—of data, behaviors, promotion, etc.—can be traced and accounted for in transactions.
  • Determine how identity and biometric cues can provide secure, always-portable payment systems that encourage anywhere transactions.
  • Allow consumers to be co-creators of the products they purchase by offering personalization, modular systems or home-creation instructions that provide more control of the final experience.

Here are three must-see events picked from our 2017 CES Guide:

Marketplace. eCommerce & Enterprise Solutions

Meet the enterprise solutions partners who ensure that retailers offer a personalized, consistent and secure omnichannel experience. Standout participants include Amazon Media Group, Mastercard and Walmart eCommerce.

Location: Las Vegas Convention Center, South Hall 1

Keynote. Kevin Plank, CEO of Under Armour

Plank shares how his brand Under Armour created an ecosystem of personal growth around its core product line of sports apparel. Learn how peripheral technology and social tools support, rather than dilute, a core retail experience.

Time: 3:00 PM on Friday, January 6

Location: Venetian, Level 5, Palazzo Ballroom

Speaker Series. The Expansion Of Mobile Commerce In The Connected World

Changing mobile habits, from chat to AI assistants, continue to present new opportunities for mobile commerce. Speakers from Venmo, Mastercard and others discuss how peer-to-peer exchange, data sharing and micro payments will change ecommerce for retailers and brands.

Time: 3:30-4:30 PM on Thursday, January 5

Location: Las Vegas Convention Center, North Hall, N253

DOWNLOAD THE FULL CES GUIDE 2017 HERE

PSFK FOrecast 2020 banner

The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.

PSFK’s CES Guide 2017 has been created to help brands, retailers, technologists and creatives distill this year’s 3,600-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer.

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+CES
+Consumer Electronics Show
+consumer goods
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+retail
+technology

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