6 Tech Shifts To Spot At CES 2017

6 Tech Shifts To Spot At CES 2017
Consumer Goods

In PSFK’s CES Guide 2017, we help brands, retailers, technologists and creatives distill this year’s 3,600-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer.

PSFK Labs
  • 5 january 2017

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer? These trends-inspired shifts stand to shape consumers’ experiences in 2017 and beyond:

  1. Shortened Supply Chain: Sourcing and production methods are becoming more closely monitored, and consumers are gravitating to products that offer them more control of the final output or experience.
  2. PeerHelp: Consumers have acclimated to using platforms that allow them to exchange goods or services with peers. Crowdhelping marketplaces are integrating into social and chat, allowing for more seamless collaborations or transactions.
  3. Remote Results: By putting smarter products in the hands of consumers, brands and organizations can complete tasks such as education, repair, or even medical diagnoses remotely—enhancing comfort and reducing overhead.
  4. Lifestyle Lens: In the same way people apply filters to curate online personas, they also are personalizing social feeds and news media to match their beliefs and preferences—prioritizing relatability and relevancy as top needs.
  5. Person As The Paradigm: Genetic sequencing and biometric technologies are allowing consumers to personalize their products, services and routines more intricately to their cellular makeup.
  6. Extended Persona: Hardware (robots, drones) and software (AI) are becoming proxies for personal identities and are learning to support and assist consumers in digital and physical settings.

DOWNLOAD THE FULL CES GUIDE 2017 HERE

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The PSFK CES Guide 2017 helps creative professionals attending CES or following along globally to track the latest innovations in consumer technology. Guides are available for mobile, desktop or print-ready format—download them here. Access and share the PSFK CES Guide 2017 on Slideshare here. For a more detailed survey of changing consumer expectations, access PSFK’s Forecast 2020.

As a brand, retailer or solutions provider, what lessons can you take from CES 2017 to transform your business and messaging to empower the future consumer? These trends-inspired shifts stand to shape consumers’ experiences in 2017 and beyond:

+Brand Development
+CES
+CES 2017
+Consumer Electronics Show
+Public
+retail
+technology

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