AI Is Assisting In Making Digital Marketing Campaigns More Effective

AI Is Assisting In Making Digital Marketing Campaigns More Effective
Technology

Rather than looking through hours of information themselves, a marketing team can assign this task to their newest artificially intelligent co-worker

Zack Palm
  • 3 january 2017

When a marketing team is allocating their budget, they often need to know the best people to speak to and where their audience is, in order to reach them most effectively. Aiden, an AI, assists digital marketers by providing them useful information through data analysis.

How does Aiden work? It vigilantly observes multiple dashboards of information a marketing team has at their disposal. The team can ask Aiden a simple question about website’s traffic, top performing social media platform or where a recent spike of activity is coming from. When the information is reviewed, the program makes suggestions on what the team should do next. What’s more, the team can communicate to the program through multiple social networks such as Skype, email or text message.

Those interested in having Aiden join their team can request early access on the app website. The team behind the AI plan create a subscription model next year.

Aiden

When a marketing team is allocating their budget, they often need to know the best people to speak to and where their audience is, in order to reach them most effectively. Aiden, an AI, assists digital marketers by providing them useful information through data analysis.

+AI
+AI
+artificial intelligence
+Marketing
+Social Media
+Social Media
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.