Airbnb Creates A Sustainable Green Apartment Using Pantone’s ‘Color Of The Year’
The social homestay network has created a sustainable and bookable London flat incorporating Pantone's 15-0343 Greenery color
Pantone, the company known for their standardized color libraries which allow for color uniformity across multiple platforms and mediums, has teamed up with Airbnb to create an apartment space inspired by a singular color. Unveiled Tuesday, Pantone and Airbnb introduced the ‘Outside In’ house, a greenery-themed, sustainable and bookable apartment inspired by Pantone’s 2017 Color of the Year.
Pantone’s 2017 Color of the Year is 15-0343 Greenery, an energetic and vibrant shade of earthy green used throughout the London flat. Inside, fixtures inspired by the color tone include artfully-designed mowed green carpets, kitchen cutlery to live succulents.
The bookable apartment further features a woodland reception area, an indoor greenhouse that doubles as a dining room, a garden bedroom, a tented nook for children, an expansive herb garden kitchen and abundant botanical life interspersed throughout. The house is located in central London and features two separate bedrooms with enough room for up to four guests.
During their stay, Pantone x Airbnb encourage house guests to engage the home in green-themed experiences such as foraging from its walls for herbs or drinking tea with leaves picked from a hydroponics installation. Additionally, Pantone assures the green house will live up to the title by recycling wherever possible.
“The holistic view of travel and community — on promoting a feeling of connecting to nature and each other no matter where we go — speaks to the spirit of Greenery and has changed the way we explore, and experience cities internationally.”
The Pantone x Airbnb ‘Outside In’ greenspace apartment will be available to book for overnight stays from January 27-30, 2017.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”