Airbnb Creates A Sustainable Green Apartment Using Pantone’s ‘Color Of The Year’

Airbnb Creates A Sustainable Green Apartment Using Pantone’s ‘Color Of The Year’
Design & Architecture

The social homestay network has created a sustainable and bookable London flat incorporating Pantone's 15-0343 Greenery color

Kimberly B. Johnson
  • 27 january 2017

Pantone, the company known for their standardized color libraries which allow for color uniformity across multiple platforms and mediums, has teamed up with Airbnb to create an apartment space inspired by a singular color. Unveiled Tuesday, Pantone and Airbnb introduced the ‘Outside In’ house, a greenery-themed, sustainable and bookable apartment inspired by Pantone’s 2017 Color of the Year.


Pantone’s 2017 Color of the Year is 15-0343 Greenery, an energetic and vibrant shade of earthy green used throughout the London flat. Inside, fixtures inspired by the color tone include artfully-designed mowed green carpets, kitchen cutlery to live succulents.


The bookable apartment further features a woodland reception area, an indoor greenhouse that doubles as a dining room, a garden bedroom, a tented nook for children, an expansive herb garden kitchen and abundant botanical life interspersed throughout. The house is located in central London and features two separate bedrooms with enough room for up to four guests.


During their stay, Pantone x Airbnb encourage house guests to engage the home in green-themed experiences such as foraging from its walls for herbs or drinking tea with leaves picked from a hydroponics installation. Additionally, Pantone assures the green house will live up to the title by recycling wherever possible.

“As Pantone 15-0343 Greenery is a warm and zesty yellow-green shade that speaks to our desire to disconnect, replenish, and energize, it seemed a natural extension for us to partner with Airbnb for the very first time to bring the Pantone Color of the Year 2017 to life,” Laurie Pressman, Vice President of the Pantone Color Institute, explained to designboom.


“The holistic view of travel and community — on promoting a feeling of connecting to nature and each other no matter where we go — speaks to the spirit of Greenery and has changed the way we explore, and experience cities internationally.”

The Pantone x Airbnb ‘Outside In’ greenspace apartment will be available to book for overnight stays from January 27-30, 2017.


+color of the year
+greenspace apartment

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