menu

BBC Teams Up With Twitter For A Live Sherlock Mystery

BBC Teams Up With Twitter For A Live Sherlock Mystery

Participants followed clues by tracing a path across linked posts and accounts that ultimately promoted the season finale

Cristina DiGiacomo
  • 12 january 2017

On January 10th, 2017 at 8pm GMT, a message went out on Twitter:

This was the beginning of an interactive mystery hosted by BBC One to promote the Sherlock season finale. Using Twitter to engage the audience in testing their crime solving skills and dubbed the “world’s biggest live mind game“, #SherlockLive had all the makings of a whodunnit drama. Written in the tone of Sherlock’s biting wit, there were taunts, calls for deductions, and multi-media clues throughout the experience.

Fan reaction was extremely positive, with comments ranging from “amazing” to “confusing” (the confusing is actually a good thing in Sherlock land). The mystery was written by Torchwood and The Sarah Jane Adventures veteran Joe Lidster, with Steven Moffat and Mark Gatiss manning the Twitter feed.

BBC One

+advertising
+Media & Publishing
+Media & Publishing
+Social Media
+Social Media

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.