Cadillac Creates A Monthly Car Subscription Service For Cars

Cadillac Creates A Monthly Car Subscription Service For Cars
Automotive

The luxury automobile brand is working on a new service that will give customers access to a new car every month

Sara Roncero-Menendez
  • 11 january 2017

Subscription services have become a booming enterprise for every industry–from cosmetics to food, there’s a monthly box for every taste. However, Cadillac has developed the first monthly car subscription service. Book by Cadillac is a new service that lets subscribers borrow one of several Cadillac offerings, which are brought by a concierge service.

For $1500 a month, which includes registration, insurance, maintenance fees and taxes, users can drive their rented cars for as far as they’d like, and there’s no long-term commitment, though there is a necessary 30-day cancellation notification.

In a press release, Cadillac’s chief marketing officer Uwe Ellinghaus says that the service is meeting a new need:

“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange.”

Book by Cadillac

Subscription services have become a booming enterprise for every industry–from cosmetics to food, there’s a monthly box for every taste. However, Cadillac has developed the first monthly car subscription service. Book by Cadillac is a new service that lets subscribers borrow one of several Cadillac offerings, which are brought by a concierge service.

+Automotive
+branding
+Cadillac
+Luxury
+retail
+subscription

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.