The American lifestyle brand unveils the launch of a new apparel line focused on providing consumers with bespoke goods

Great news for Calvin Klein fans out there! In April 2017, the American-made lifestyle brand will transform its previously celebrity by-appointment only service into its own made-to-measure line. Dubbed Calvin Klein by Appointment, the venture will act as an innovative way for the company to further its mark on American consumer culture. By promising everything from custom under garments to specialty made-to-order fashion, the line marks an iconic transition for the company and bespoke fashion.

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The Calvin Klein by Appointment team will contain a staff of skilled professionals knowledgable of a variety of handcrafting specialities, from embroidery to tailoring. In homage to the original Calvin Klein atelier and its ethics, each garment is handcrafted in NYC and made-to-measure on an order-by-order basis.

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Photographed here, the CKBA 1-14 campaign showcases 14 distinct womenswear looks photographed by Willy Vanderperre and styled by Olivier Rizzo which will be used across newspapers, billboards and the internet. The campaign was as well utilized to unveil Stranger Thing’s Millie Bobby Brown as a new campaign ambassador.

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“Calvin Klein By Appointment 1-14 is very much about celebrating the American woman and American fashion,” explains Raf Simons, Chief Creative Officer of Calvin Klein. “It is driven by character; about a woman feeling empowered and being her own person in what she wears,” adds Pieter Mulier, Creative Director of Calvin Klein.

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Calvin Klein By Appointment services will be available beginning April 1, 2017.

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Calvin Klein

Great news for Calvin Klein fans out there! In April 2017, the American-made lifestyle brand will transform its previously celebrity by-appointment only service into its own made-to-measure line. Dubbed Calvin Klein by Appointment, the venture will act as an innovative way for the company to further its mark on American consumer culture. By promising everything from custom under garments to specialty made-to-order fashion, the line marks an iconic transition for the company and bespoke fashion.