Citibank Uses Snap Spectacles To Recruit Talent

Citibank Uses Snap Spectacles To Recruit Talent
Banks, Insurance & Financial Services

Recordings from the difficult-to-acquire device reveal a day in the life of a bank employee

Jiwon Kim
  • 5 january 2017

Snapchat Spectacles by Snap Inc. have been a huge hit, making it difficult for anyone to purchase a pair. These sunglasses are special because they have a mini camera attached to the frame that connects to any smartphone, making it easy to record videos from a firsthand perspective. Despite the hurdles, Citibank has been able to secure a few pairs in order to recruit new talent. The plan is to record videos that show what a typical day for a Citibank employee looks like.

The first video released was from the perspective of Marilyn McDonald, Citibank’s head of digital product management. The next series will showcase a life of a junior employee, which include entry-level and intern positions.

Numerous branches around the world have received a few pairs to record at their workplace.

It looks like this use of medium and social media has the potential to peak the interest of potential recruits.

Snapchat Spectacles

Snapchat Spectacles by Snap Inc. have been a huge hit, making it difficult for anyone to purchase a pair. These sunglasses are special because they have a mini camera attached to the frame that connects to any smartphone, making it easy to record videos from a firsthand perspective. Despite the hurdles, Citibank has been able to secure a few pairs in order to recruit new talent. The plan is to record videos that show what a typical day for a Citibank employee looks like.

+branding
+Citibank
+financial services
+smartphone
+Social Media
+work

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