Our latest report explores the precise reasons consumers exhibiting more autonomy when it comes to medical treatments
PSFK’s Forecast 2020 report is now live—and we’re excited to share this forward-thinking study, which helps brands and organizations remain relevant as the power of choice grows in the hands of the individual consumer. Below is a preview of some of our insights into how technology is facilitating collective change.
You might find yourself asking: Why visit a physician when real-time health metrics, instructional medical technologies and controlled environments are all available in the comfort and convenience of my own home?
That’s because, as the collection of personal data becomes more precise, consumers will be able to manage initial diagnoses and treatment for themselves or others—deferring to specialists only when absolutely needed and reducing the overall burden on healthcare systems.
In line with this self-treatment trend, hmbldt‘s precise dosing pens vibrate to help users inhale properly, exposing the therapeutic benefits of the active ingredients in marijuana (in this case, medicinal marijuana) while mitigating the risk of intoxication (as tends to happen with first-time or inexperienced smokers). The pens utilize industry-leading vaporization elements, as engineered by the hmbldt team, and are designed so as to properly deliver four targeted formulas. Each formula helps in the areas of sleep, pain management, relaxation, and energy uplift.
What’s more, each whiff of a hmbldt pen is ensured to be safe, targeted and repeatable so that a user can self-medicate as needed.
Intake of a medicinal plant isn’t the only worth personal monitoring. Plenty of us are exposed to dust, allergens, smoke and other air pollution on a semi-regular to regular basis. Wynd, an intelligent and portable personal air quality system that monitors its environment and cleans as needed, ensuring your lungs (and those belonging to your loved ones) are only taking in the freshest air. Whether you’re at your out-of-home studio, in your den, or in a baby stroller, Wynd serves as a smart and personalized filter system that suits your mobile needs.
Both Wynd and hmbldt serve as examples of on-the-spot and optimized means by which to improve, administer, and measure medical treatment without having to undergo the inconveniences long associated with doctors’ offices and hospitals. As a result, families and the healthcare systems that care for them, can focus on tending to priorities rather than inconveniences.
The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual. By analyzing important shifts over the past year, PSFK’s research team has studied how consumers are increasingly tailoring information and products to their own needs. The full report is designed as a roadmap for brands, retailers and organizations to reestablish themselves as platforms for guidance and encouragement. Download the full report here, and learn more about PSFK’s Intelligence Platform.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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