Our latest report explores the precise reasons consumers exhibiting more autonomy when it comes to medical treatments

PSFK’s Forecast 2020 report is now live—and we’re excited to share this forward-thinking study, which helps brands and organizations remain relevant as the power of choice grows in the hands of the individual consumer. Below is a preview of some of our insights into how technology is facilitating collective change.

You might find yourself asking: Why visit a physician when real-time health metrics, instructional medical technologies and controlled environments are all available in the comfort and convenience of my own home?

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