Our latest report explores the precise reasons consumers exhibiting more autonomy when it comes to medical treatments

PSFK’s Forecast 2020 report is now live—and we’re excited to share this forward-thinking study, which helps brands and organizations remain relevant as the power of choice grows in the hands of the individual consumer. Below is a preview of some of our insights into how technology is facilitating collective change.

You might find yourself asking: Why visit a physician when real-time health metrics, instructional medical technologies and controlled environments are all available in the comfort and convenience of my own home?

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks access to customized research assistance and our database of over 100,000 insights on innovation trends spanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a subscriber? Log in.