Dating Service Helps People Who Don’t Want To Plan Their Own Dates

Dating Service Helps People Who Don’t Want To Plan Their Own Dates
Technology

Audrey is a new matchmaking app and personal assistant that can plan and schedule activities for users

Ido Lechner, Home Editor
  • 30 january 2017

Most dating apps focus on building momentum towards the first date by testing the waters through matching algorithms, chat interfaces and various ice breakers. And while platform Hinge interests itself in the same premise, it looks to facilitate matches with the least interaction as possible. In a recent announcement, the startup described the new service dubbed Audrey as “a powerful personal assistant that allows you to spend less time on the app and more time on great dates.”

While the company has yet to confirm whether or not Audrey will manifest as a bot, nor whether the service will run the steep $99 USD, Hinge intends to fashion the feature into an anti-Tinder of sorts. Instead of a hub for hookups, Audrey wants to be an environment that fosters long lasting relationships. Ironically then, the service is further designed for people too busy to put in the work; instead, it promises to reach out, introduce you to a potential date and schedule a date if the feeling is mutual. Moreover, should a match prove to be a miss, the app self-corrects based on data and feedback to increase the probability of surfacing the perfect match the next time around.

In line with its anti-Tinder sentiment, the company recently did away with its swiping layout in favor of a user interface that lets you ‘like’ the individual parts of a person’s profile. That way, the algorithm gets refined over time to search for profiles with more terms, filters and characteristics you find attractive in a person, while trimming away the traits you don’t. And though that aspect of the app is relatively clear, what remains a mystery is how the company intends to handle the automated outreach—will others know they’re being contacted by a machine? And is being represented by another person or bot an ethical decision when it comes to the dating scene?

Though its surprising that Silicon Valley has yet to cough up an answer to the mounting need for a universally-accepted dating app, Hinge plans on entering the saturated market through the coastal elites of New York City, before eventually trickling out to a broader audience. Following its massive rebrand—complete with the release of this bizarre video titled “The Dating Apocalypse”—Hinge’s bet on people willing to put their sex lives in the hands of a computerized matchmaker is a curious one, and whether or not the hunch is correct is yet to be seen.

Audrey

Most dating apps focus on building momentum towards the first date by testing the waters through matching algorithms, chat interfaces and various ice breakers. And while platform Hinge interests itself in the same premise, it looks to facilitate matches with the least interaction as possible. In a recent announcement, the startup described the new service dubbed Audrey as “a powerful personal assistant that allows you to spend less time on the app and more time on great dates.”

+app
+Arts & Culture
+Culture
+Dating
+Experiential Marketing
+Mobile
+relationship
+tinder

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.