Disney Launches Its First Show Entirely On Snapchat

Disney Launches Its First Show Entirely On Snapchat

The entertainment company created a spinoff of The Bachelor recap show for the social platform, which will air starting in January 2017

Sara Roncero-Menendez
  • 3 january 2017

As Snapchat becomes an increasingly popular medium, more brands race to get their content in front of the millions of viewers. Disney is looking to get in early with Watch Party: The Bachelor, a recap show for The Bachelor starting on January 3 with more shows rolling out in 2017. This move benefits Disney, who would control all the ad sales on these new programs rather than having to split it with third-party ad networks. Disney-ABC Television executive John Frelinghuysen said in a statement that this an extension of previous Snapchat experiments:

“Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands.”

Disney-ABC Television

+Media & Publishing
+Media & Publishing

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