Disney Launches Its First Show Entirely On Snapchat
The entertainment company created a spinoff of The Bachelor recap show for the social platform, which will air starting in January 2017
As Snapchat becomes an increasingly popular medium, more brands race to get their content in front of the millions of viewers. Disney is looking to get in early with Watch Party: The Bachelor, a recap show for The Bachelor starting on January 3 with more shows rolling out in 2017. This move benefits Disney, who would control all the ad sales on these new programs rather than having to split it with third-party ad networks. Disney-ABC Television executive John Frelinghuysen said in a statement that this an extension of previous Snapchat experiments:
“Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands.”
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Evan is the co-founder and CEO of Snapchat, a platform for people to maintain the spontaneity of social messaging without having to worry about managing a persistent and constant online identity. Released in 2011, the app lets users take photos, record short videos, add text and drawings and send them to a controlled list of recipients. The content is permanently deleted after being viewed. According to Snapchat, in May 2014 the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was viewed 500 million times per day. Prior to founding Snapchat, Evan worked as a software developer at Intuit and attended Stanford University.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor