The brand's online tool lets customers celebrate small everyday victories and customize their paper cup

To kick off 2017 and celebrate its coffee-loving customers, Dixie, an American disposable tableware company, launched a web and mobile-optimized site called “The Crushtomizer.” Gym divas, office legends, email ninjas and errand kings can now encapsulate their small day-to-day victories with their very own, customized, 3D-printed coffee stopper. The site lets users choose between nine designs, five colors and various word combinations. After the design is submitted online, it is then sent to a 3D printing facility and shipped free of charge. The stock is limited to a few hundred stoppers per weekday, so morning crushers may want to design their personalized stoppers first thing in the morning, with a fresh cuppa joe in hand. The Crushtomizer is part of the “The Cup for Crushing It” campaign created by Droga5.

Dixie

To kick off 2017 and celebrate its coffee-loving customers, Dixie, an American disposable tableware company, launched a web and mobile-optimized site called “The Crushtomizer.” Gym divas, office legends, email ninjas and errand kings can now encapsulate their small day-to-day victories with their very own, customized, 3D-printed coffee stopper. The site lets users choose between nine designs, five colors and various word combinations. After the design is submitted online, it is then sent to a 3D printing facility and shipped free of charge. The stock is limited to a few hundred stoppers per weekday, so morning crushers may want to design their personalized stoppers first thing in the morning, with a fresh cuppa joe in hand. The Crushtomizer is part of the “The Cup for Crushing It” campaign created by Droga5.