In Brief

Gin brand Bombay Sapphire asked designers to put a unique spin on the holiday tradition

Gin company Bombay Sapphire hired five artists to come up with their own creative redesign of traditional holiday decorations. Donned “The New Tradition Collection”, the concept behind the competition is to bring a new twist to the Christmas cracker, candle, tree bauble, jumper and party popper.

holiday psfk.com

Bompas and Parr, a pair of culinary creatives specializing in flavor-based experiences, created larger party popper device, constructed of multiple cannons that fire out large amounts of confetti, crafted in the shape of Bombay’s signature Sapphire logo.

Bombay Sapphire

Gin company Bombay Sapphire hired five artists to come up with their own creative redesign of traditional holiday decorations. Donned “The New Tradition Collection”, the concept behind the competition is to bring a new twist to the Christmas cracker, candle, tree bauble, jumper and party popper.

Bompas and Parr, a pair of culinary creatives specializing in flavor-based experiences, created larger party popper device, constructed of multiple cannons that fire out large amounts of confetti, crafted in the shape of Bombay’s signature Sapphire logo.