Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor
By incorporating technology into the shopping space, retailers have more opportunities to service customers from all angles. In our Future of Retail 2017 report, PSFK‘s research team analyzes strategies and trends that are helping businesses integrate technology, from digital payments to AI assistance, into both their operations and customer interactions.
Provide employees with a mobile toolset that allows them to perform a variety of tasks from inventory lookup to checkout without having to leave a customer’s side.
Companies have access to a wealth of data about their customers
and their businesses, but often lack the tools to synthesize data across silos and extract insights from it. Strategies should focus on addressing core challenges and expand from there.
Join us in NYC on Jan 17 for our Future of Retail 2017 launch event. The event is geared for any retailers, brands, agencies, technology companies and service providers looking to translate the trends included in our flagship report in actionable business practices.
To seamlessly manage the flow of information across a network of employees, stores and partners, and that it’s getting into the hands of the people who need it, companies need a reliable and secure cloud solution.
Whether in-aisle, online or from an IoT-enabled device, shoppers expect payment options that are fast, convenient and recognize their preferences and loyalty. Transactional moments open the door to a host of other experiences that build lasting customer relationships.
Sensors And IOT
Internet-enabled packaging and systems create a fully connected supply chain that eliminates information gaps from factory to store to fulfillment. When products and processes become fully trackable, they open the door to new efficiencies throughout.
AI And Voice Recognition
Artificially-intelligent assistants can respond to voice commands to streamline the completion of specific tasks and offer hands-free access to relevant information. When paired with contextual understanding, these systems can move toward predictive assistance, enhancing the associate experience further.
Wearable technologies can facilitate communication, data collection and glance-able access to information, providing sales associates with convenient tools to perform key aspects of their job.
Virtual-Reality And Augmented Reality
While still in the experimental stage, virtual and augmented reality offer compelling tools for reimagining retail tasks in both
the front and backend. From immersive education sessions to intuitive information overlays, these platforms are poised to assist the store associate of the future.
Robotics And Automation
As operations scale, automating certain processes becomes a cost- effective way to supplement the workforce. In addition to freeing
up more of associates’ time to deal directly with customers, these systems, like Pepper, can perform some tasks with greater efficiency and accuracy to cut costs and eliminate error.
Built on a robust study of trends and patterns in the market, the Future of Retail 2017 report offers transformational strategies for a customer-first business. The directional playbook from PSFK‘s research team helps business leaders drive success with insights into empowering employees, optimizing operations and leveraging technology.