In a philanthropic celebration of its new Pixel smartphone, Google launched GOODFest as a grassroots campaign in support of multiple noble causes

In the business world where companies like Facebook, IBM and Apple are all labeled “tech giants” despite fulfilling drastically different functions, branding goes a long way to communicate what these entities are and stand for. For instance, Google, which is very much a staple of modern society, is so prevalent these days that it’s become a verb in itself. The company is much more than a search engine, e-mail platform, cloud-enabled powerpoint, e-calendar or website host—it’s a socially-minded powerhouse.

In an additional entry to its wide-ranging list of offerings, the colorful company recently aired its first ever live-streamed music festival dubbed GOODFest, which was billed as a “celebration of progress, positivity, and the power of the people.” Taking place over five days across five separate cities (one event per area), the festival kicked off with a Glass Animals performance in New York on November 29, followed by venues in New Orleans, Seattle, Oakland and Los Angeles throughout December. Each event also promoted a central theme. For example, the Yeah Yeah Yeah’s played for “Humanity” in support of the Equal Justice Initiative for instance, while D.R.A.M. played for “Earth” in an environmentalist perspective backing 350 Seattle. All proceeds went to non-profit organizations, and people watching from their homes via android phones got to sweeten the pot by experiencing the event in VR.

If you’re into phenomenal music, good vibes and sponsoring social and environmental change, look out for GOODFests on the horizon that you can physically or digitally attend!

GOODFest

In the business world where companies like Facebook, IBM and Apple are all labeled “tech giants” despite fulfilling drastically different functions, branding goes a long way to communicate what these entities are and stand for. For instance, Google, which is very much a staple of modern society, is so prevalent these days that it’s become a verb in itself. The company is much more than a search engine, e-mail platform, cloud-enabled powerpoint, e-calendar or website host—it’s a socially-minded powerhouse.