Interactive VR Display Livens Up Chicago Transit Shelter
Boost Mobile's virtual experience was aimed at those waiting to catch a bus
Bored while waiting for your early morning commute? What if you could teleport to a virtual world to kill time? Creative digital agency Schiefer Chopshop teamed up with Boost Mobile to design an interactive VR display for a downtown Chicago transit shelter utilizing a large shadow box, and VR props such as gloves from MMA fighter Rampage Jackson and a surfboard from Rob Machado.
People were then invited to take a trip to an Unlimited World, using set of Samsung Gear VR goggles and a Samsung S7 phone to be transported into the immersive experience. Get a sneak peek in the video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor