Japan Airlines Is Turning Used Clothes Into Jet Biofuel
The airline is targeting 2020 as the year to use cotton-derived fuel for their airplanes
What if clothing couldn’t just fuel your swag, but also your journey abroad? Thanks to Japan Airlines, this seemingly farfetched fantasy could become a reality, as its partnering with Japan Environmental Planning (Jeplan) and Tokyo’s Green Earth Institute to turn used clothing into jet fuel.
So far, the project has amassed used clothing from 1,000 stores in Japan from retailers such as Muji and Aeon. Using the process of fermentation, cast-off garments are turned into biofuel by breaking down sugars in cotton and turning them into alcohol. 2020 is the target year for testing cotton-derived fuel and right now, everything is at the experimental stage. That being said, if all goes well, Japan plans to have a commercial plant running by 2030. Perhaps in the future, paper and other forms of waste might be sources for fuel.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Howard is the Founder and Creative Director of YourStudio, Howard Sullivan has come in contact with the some of the world’s most iconic brands in air travel, retail, and hospitality designing interiors across the globe, from London and New York to Australia and Asia. When Howard is not inspiring the young minds of the Royal College of Art as a guest lecturer or reporting on “the importance of origins” and Milan Design Trends of 2013, Howard can be found traveling dipping into new galleries and interesting shops and cafes soaking up whatever new experiences find him there.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”