Keurig Is Developing Home-Brewing System With Anheuser-Busch

Keurig Is Developing Home-Brewing System With Anheuser-Busch
Consumer Goods

Looking to break into the home-brew market, Keurig is researching the possibility of a pod-like system that would let anyone easily make their own beer at home

Sara Roncero-Menendez
  • 12 january 2017

What could be better than a refreshing beer at the end of a long day? Perhaps a beer you crafted yourself! Keurig is partnering with Anheuser-Bush InBev to create a new kind of home-brewing system. The project is still in the research stages, so there’s little information on exactly what the system will look like or how it will function. However, the goal is to create a system similar to the K-cup model in which users could make beer, spirits, cocktails and mixers with a simple load-and-push machine. They may build the model based on their pre-existing soda system, Kold, which did poorly when it debuted. If so, it will have to compete wth PicoBrew, another home-brewing system that lets customers recreate their favorite beers from Abita, 21st Amendment and Rogue.

Keurig | Anheuser-Bush InBev

What could be better than a refreshing beer at the end of a long day? Perhaps a beer you crafted yourself! Keurig is partnering with Anheuser-Bush InBev to create a new kind of home-brewing system. The project is still in the research stages, so there’s little information on exactly what the system will look like or how it will function. However, the goal is to create a system similar to the K-cup model in which users could make beer, spirits, cocktails and mixers with a simple load-and-push machine. They may build the model based on their pre-existing soda system, Kold, which did poorly when it debuted. If so, it will have to compete wth PicoBrew, another home-brewing system that lets customers recreate their favorite beers from Abita, 21st Amendment and Rogue.

+Beer
+consumer goods
+drink

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