KFC China Is Using Facial Recognition To Recommend Menu Items

KFC China Is Using Facial Recognition To Recommend Menu Items
Retail

The fast food franchise is leveraging a special device to help customers choose their meal by age, mood, and gender

Sara Roncero-Menendez
  • 20 january 2017

If you could order a specially recommended meal with just a quick selfie, would you? KFC China is hoping so, as their new facial recognition system suggests different food items depending on the customer’s age and gender.

Teaming up with search engine Baidu, the machine uses facial recognition software to determine the gender and approximate age of the customer as well as their expression. From there, the machine recommends a specific meal option. If that’s not to their liking, the customer can also go through other selections, more limited than the regular menu. While the machine itself is great for publicity, it is also useful for efficiency, and for broadening the selections of various customers.

There are concerns with facial recognition technology collecting personal data for the use of corporations, but it’s not likely that a person’s KFC preferences are a dark secret.

KFC China

If you could order a specially recommended meal with just a quick selfie, would you? KFC China is hoping so, as their new facial recognition system suggests different food items depending on the customer’s age and gender.

+Asia
+baidu
+china
+Food
+gender
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.