The fast food franchise is leveraging a special device to help customers choose their meal by age, mood, and gender

If you could order a specially recommended meal with just a quick selfie, would you? KFC China is hoping so, as their new facial recognition system suggests different food items depending on the customer’s age and gender.

Teaming up with search engine Baidu, the machine uses facial recognition software to determine the gender and approximate age of the customer as well as their expression. From there, the machine recommends a specific meal option. If that’s not to their liking, the customer can also go through other selections, more limited than the regular menu. While the machine itself is great for publicity, it is also useful for efficiency, and for broadening the selections of various customers.

There are concerns with facial recognition technology collecting personal data for the use of corporations, but it’s not likely that a person’s KFC preferences are a dark secret.

KFC China

If you could order a specially recommended meal with just a quick selfie, would you? KFC China is hoping so, as their new facial recognition system suggests different food items depending on the customer’s age and gender.

Teaming up with search engine Baidu, the machine uses facial recognition software to determine the gender and approximate age of the customer as well as their expression. From there, the machine recommends a specific meal option. If that’s not to their liking, the customer can also go through other selections, more limited than the regular menu. While the machine itself is great for publicity, it is also useful for efficiency, and for broadening the selections of various customers.