KFC Is Bringing Gaming To Instagram With A Football Challenge

KFC Is Bringing Gaming To Instagram With A Football Challenge
Advertising

Ahead of the Super Bowl, Wieden + Kennedy has devised a clever way to turn the social platform into a game

Sara Roncero-Menendez
  • 12 january 2017

With the Super Bowl less than a month away, KFC is getting in on the football fan-craze by creating an extensive Instagram game. KFC Fried Football Frenzy Challenge utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.

The way a user plays is pretty simple: starting from the first post, players then choose the next play, which is a tagged account in the description. From there, the play’s account is set up to look like a football field, with one of the pictures containing an animation on how the action played out. Users continue picking plays until they, hopefully, get a touchdown and win the game. Created with agency Wieden + Kennedy, KFC U.S.’s Director of Advertising, George Felix tells Ad Week, they “wanted to create a unique gaming experience that combines everyone’s love of football, fried chicken and social media.”

KFC Fried Football Frenzy Challenge

With the Super Bowl less than a month away, KFC is getting in on the football fan-craze by creating an extensive Instagram game. KFC Fried Football Frenzy Challenge utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.

+branding
+Food
+football
+Instagram
+kfc
+retail
+Social Media
+Social Media
+Sports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.