Minimalist Bicycle Supports A Humanitarian Cause

Minimalist Bicycle Supports A Humanitarian Cause
Design

Blu Dot has collaborated with Handsome Cycles to create a bike that looks and does good

Jennifer Passas
  • 18 january 2017

Blu Dot? Proof that style and affordability can go hand and hand. With seeds sewn by  college friends that couldn’t find any furniture they liked within their budget range, the company is now venturing into a new product category: bicycles. Collaborating with Handsome Cycles, a start-up bike shop on the rise, they’ve created a bicycle that is equal parts good design and good morals.

bludot_bicycle_1960_retouch

The two companies, both based in Minneapolis, have been long-time fans of each others’ aesthetic, branding and marketing. With a huge focus on the customer experience and embracing both simplicity and creativity, the two brands didn’t just want the bike project to be about profitability. Handsome Cycles suggested supporting World Bicycle Relief whose mission is to bridge the education gap by providing transportation to school for children in impoverished countries. For every one of Blu Dot x Handsome Cycle bicycles sold, one bike will be donated to World Bicycle Relief.

bludot_x_handsome_bike_1926

The bike itself is a sleek, minimalistic single-speed coasted brake ride made of high-end materials. Retailing for $799, the color, the leather saddle and the handlebars were all carefully selected to be comfortable, efficient and aesthetically-pleasing.

What’s more, the bike even comes with a squirrel badge—an inside joke at Blu Dot. When the company was making an assembly video, one employee didn’t want to be filmed so decided to wear a squirrel costume. Since then the squirrel has been the unofficial mascot of the company.

The Blu Dot X Handsome bike is available for purchase on the website.

Blu Dot

Blu Dot? Proof that style and affordability can go hand and hand. With seeds sewn by  college friends that couldn’t find any furniture they liked within their budget range, the company is now venturing into a new product category: bicycles. Collaborating with Handsome Cycles, a start-up bike shop on the rise, they’ve created a bicycle that is equal parts good design and good morals.

+Bicycle
+bike
+Culture
+Design
+fitness
+Minimalist
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.