Colle+McVoy sent out a solid steel tablet to promote the toughness of the Club Cadet PRO lawnmower

To promote Cub Cadet PRO Z commercial riding mower, the company’s ad agency Colle+McVoy sent a tablet of steel as its official press release. The Cub Cadet PRO Z commercial riding mower is touted as the toughest and meanest lawn mower out there. It means serious lawn-mowing business. What makes this commercial lawn mower a hit with landscapers is that it’s made of Triple 7-gauge steel deck steel, which is the thickest and strongest steel deck available in the market.

So how exactly do you promote something indestructible?

With a press release made of the same Triple 7-gauge steel deck of course, except in tablet style. The press release weighs 14 pounds and 13 ounces and is 0.625 inch thick. It comes with a custom crate and a crowbar for opening, too.

Cub Cadet PRO Z Commercial Lawn Mower

To promote Cub Cadet PRO Z commercial riding mower, the company’s ad agency Colle+McVoy sent a tablet of steel as its official press release. The Cub Cadet PRO Z commercial riding mower is touted as the toughest and meanest lawn mower out there. It means serious lawn-mowing business. What makes this commercial lawn mower a hit with landscapers is that it’s made of Triple 7-gauge steel deck steel, which is the thickest and strongest steel deck available in the market.

So how exactly do you promote something indestructible?