PSFK Launches The Entertainment Debrief

PSFK Launches The Entertainment Debrief
Consumer Goods

Our Entertainment Debrief explores how contemporary audiences are taking part in the media revolution by finding, experiencing and creating their content

PSFK Labs
  • 31 january 2017

When we talk about entertainment, there’s not just one type of platform that comes to mind, but multiple. At the core of entertainment today is an intersection of technology, media and storytelling. With more ways to tune in, view or play, the audience is experiencing a role transformation—turning into the players themselves. The couch-surfers are becoming the curators. In PSFK’s Entertainment Debrief, we discuss how to encourage audiences to take part in this media revolution by integrating flexible pathways that can adapt to the audience’s changing needs.

Built on a robust analysis of emerging and developing trends, the Entertainment Debrief explores how contemporary audiences are finding, experiencing and creating their content. From seamless transitions across different devices to mood-based media discovery, audiences have never had more creative authority.

But simply integrating these features doesn’t open the golden gates to successful, enjoyable entertainment. The desire to transform or remix content occurs at spontaneous intervals depending on fans’ contextual environments and moods. Consequently, content creators need to build malleable platforms that can effortlessly adapt to however the users choose to discover or engage.

The 25 page report includes:

  • 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences
  • 21 best-in-class examples showcasing the latest developments in the entertainment industry
  • Lessons for content creators, brand content supervisors, and entertainment creatives
  • Insights and statistical support from industry leaders
  • Plus a 35 page full presentation deck

PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

PSFK_Entertainment-Debrief-banner

When we talk about entertainment, there’s not just one type of platform that comes to mind, but multiple. At the core of entertainment today is an intersection of technology, media and storytelling. With more ways to tune in, view or play, the audience is experiencing a role transformation—turning into the players themselves. The couch-surfers are becoming the curators. In PSFK’s Entertainment Debrief, we discuss how to encourage audiences to take part in this media revolution by integrating flexible pathways that can adapt to the audience’s changing needs.

+consumer goods
+Entertainment
+entertainment-debrief
+Public
+storytelling
+technology

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