Restaurant Annotates Their Menu To Let Customers In On Creation Process

Restaurant Annotates Their Menu To Let Customers In On Creation Process
Food & Beverage

La Sirena added special note to its online menu about the inception of different dishes

Sara Roncero-Menendez
  • 25 january 2017

Often details on menus are limited to descriptions, prices and maybe a picture or two. Mario Batali and Anthony Sasso are adding special annotations to their menu at La Sirena in order to give their customer’s a sneak peak into the creation process behind putting together a one-of-a-kind menu.

La Sirena Menu.jpg

On the restaurant’s website, certain items are highlighted in yellow, prompting customers to click on them to reveal background stories and original concept sketches about the particular dish. For example, the Patatas Bravas contains Sasso’s thoughts on the dish, writing “Every chef carries a grenade in his back pocket. This was my pocket bomb and now is the time to show it off. If this doesn’t make you say, ‘WTF is up with this dude’ I don’t know what will!”

As the menu changes over time, so too will the annotations, adding new details to the culinary experience.

La Sirena

Often details on menus are limited to descriptions, prices and maybe a picture or two. Mario Batali and Anthony Sasso are adding special annotations to their menu at La Sirena in order to give their customer’s a sneak peak into the creation process behind putting together a one-of-a-kind menu.

+creative process
+experiential marketing
+Experiential Marketing
+Food
+menu
+restaurant
+retail

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