Future Of Retail 2017 Conference: Transformation Strategies For A Customer-First Business

Future Of Retail 2017 Conference: Transformation Strategies For A Customer-First Business
Retail

PSFK's President of Research and Strategy Scott Lachut introduces the Future of Retail report ahead of our NYC event on January 17th

Scott Lachut, PSFK Labs
  • 11 january 2017

PSFK is hosting a special presentation of our Future of Retail 2017 report, which examines the shifting consumer behaviors and major trends that will influence future seasons of retail planning. PSFK’s researchers will present an overview of the report, while sharing actionable plans to crafting successful retail experiences. This is an essential event for anyone involved in the creation of retail services, both online and in-store.

Click here to purchase a ticket to our exclusive event, which includes a complimentary breakfast and refreshments.

Join us on Tuesday, January 17 from 8:30 to 12:30

Scandinavia House

58 Park Avenue, New York, NY 10016


To download the full report and receive daily retail insights, access to our database of 20,000-plus retail insights and collection of other retail reports, sign up for PSFK’s Retail Membership.


Scott Lachut, PSFK’s President of Research and Strategy, introduces the inspiration behind the 60+ page study, available now, and the topic of discussion at our NYC retail event.

The old model of retail has primarily focused on driving customers
into a store (or more recently onto a homepage) with the goal of
maximizing sales. Achieving this required having a basic set of
infrastructure in place to manage inventory, staff and payments. The
most successful businesses competed largely on product and price, and there were far few players in the marketplace.

In contrast, today’s customers take a digital and increasingly
mobile-first approach to retail, moving seamlessly between on and
offline shopping. They now can choose to shop across a much more
diverse range of shops from established retailers to upstart brands.
Regardless how and where they choose to browse and buy, shoppers now expect that stores and brands will meet them with the right products, service and experiences to meet their needs.

PSFK_Future-Of-Retail-2017_layout3
While most companies recognize that this shift has taken place, the
majority still struggle with how to transform their organizations to
deliver on those expectations. For the emerging online brands that
grew up in the digital era, this disruptive way of doing business was
already baked into their DNA. In order to compete, they had no choice but to take a new approach to solving customer needs. As a result, they adopted digital-first models and tools that created better experiences and efficiencies and could be scaled as their audiences grew.

Established retailers and brands on the other hand, already operate at scale, which carries with it a legacy of systems and practices that
are no longer optimized for the current reality. While the core
strengths of their business – people, service and experience – don’t
need to change, they way they empower and execute against them do. To truly meet the needs of today’s customers, companies must take an integrated approach to managing the flow of information and resources across a network of employees, stores and partners.

In this year’s report, PSFK outlines ten key strategies for
transformation, highlighting the progressive ways that retailers and
brand can develop and empower their employees, leverage technology for peak performance and streamline their operations to keep pace with the real-time demands of the marketplace. This framework for managing change helps ensure that companies can create the conditions necessary for building customer-first experiences and driving business success.

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Built on a robust study of trends and patterns in the market, the Future of Retail 2017 report offers transformational strategies for a customer-first business. The directional playbook from PSFK Labs helps brands and leaders drive success with insights into empowering employees, optimizing operations and leveraging technology. To receive access to the full report, daily retail updates, our database of 20,000-plus retail insights and collection of other retail reports, sign up to become a member to PSFK’s Retail Intelligence Platform.

PSFK is hosting a special presentation of our Future of Retail 2017 report, which examines the shifting consumer behaviors and major trends that will influence future seasons of retail planning. PSFK’s researchers will present an overview of the report, while sharing actionable plans to crafting successful retail experiences. This is an essential event for anyone involved in the creation of retail services, both online and in-store.

+customer experience
+customer service
+employee
+Future of Retail 2017
+psfk labs
+Public
+retail
+retailer
+Scott Lachut
+shopper experience
+shopping

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