Sticker Campaign Lets Anyone Give Advertisements A Rating

Sticker Campaign Lets Anyone Give Advertisements A Rating

The project gives people the power to score billboard ads on a scale of 1 to 5

Zack Palm
  • 10 january 2017

Why wait for the Clio Awards to tell you what campaigns took home the proverbial crown when you can rate them yourself?  Thanks to Floyd Hayes, a creative consultant based in New York, you can now provide instant feedback on the physical ads around you with a series of stickers.


Each Ad Score sticker features a rating, ranging from 1/5 (terrible) to 5/5 (great), along with a section to leave comments. Using a simple sticker as a medium, the campaign subverts traditional models of advertising by turning passive viewers into active and critical participants.

Screen Shot 2017-01-10 at 12.59.39 PM

Hayes sells them on his website for $5 for a pack, which contains one sticker one for each number. As a note to buyers, Hayes warns that it could be potentially unlawful to use them without the permission of relevant parties. That being said, we’ll be on the lookout for this guerilla campaign coming to life!

Screen Shot 2017-01-10 at 12.59.46 PM

Floyd Hayes

+ad score
+experiential marketing
+guerilla marketing
+sticker campaign

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