Storytelling Rug Uses AR To Brings Kids Stories To Life

Storytelling Rug Uses AR To Brings Kids Stories To Life
Augmented & Virtual Reality

The smart home textiles company TILT has created a new interactive experience by integrating fabrics with augmented reality

Marielle Castillo
  • 18 january 2017

The use of augmented reality in storytelling isn’t new, but TILT, a company focused on integrating textiles and technology, is adding a new layer of interest by enhancing textiles with AR. The brand created the Jungle Rug and Enchanted Duvet, which work with the SpinTales app to allow children to immerse themselves into stories.

To use the storytelling rug, kids hold up a phone or tablet to specified areas on the rug or duvet to activate AR experiences. All the stories come with augmented reality points and engaging story lines that bring new life to interactive play and learning. The rug and duvet include three free public domain fairy tales—Little Red, Three Pigs and Magic Beans—but the company claims to be working on developing more..


+AR experiences
+augmented reality
+Gaming & Play
+Storytelling Rug

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Halle Tecco is a founder and managing director of Rock Health, the first seed fund devoted exclusively to digital health companies. Prior to Rock Health, Halle worked as a business analyst at Intel before moving on to Apple where she worked in the health and medical vertical. It was during her time at Apple that Halle recognized the need and potential for startups in the digital health space. Halle has appeared in the New York Times, the Wall Street Journal, and on CNBC. She was named one of Goldman Sach’s Most Intriguing Entrepreneurs and featured on Forbes' 30 Under 30 List. Halle has spoken at CES, SXSW, TechCrunch DISRUPT, GigaOm Mobilize, CTIA, HIMSS, SOCAP, Mayo Transform, Startup Grind, WIRED Life and MIT Emtech. She has also guest lectured at Columbia, Harvard, Stanford and Wharton. Halle has a BS from Case Western Reserve University and an MBA from Harvard Business School. She is also an active angel investor in over 50 technology companies including Misfit Wearables, Quora and Kaggle.


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