This Shanghai Startup Is Making It Easier To Brew Beer At Home

This Shanghai Startup Is Making It Easier To Brew Beer At Home
Entertainment

iGulu automates and streamlines much of the brewing process

Ido Lechner, Home Editor
  • 27 january 2017

In pursuit of a rapidly expanding market of home brewers, automated beer brewing machine manufacturer iGulu has been aggressively marketing its flagship product to Chinese consumers over the past year. Coming off an incredibly successful Indiegogo campaign which saw the startup surpassing its goal by 701% and over 1 million USD, the connected device recently won the CES 2017 Innovation Award in the Smart Home product category. Given that China has been the world’s largest beer producer and consumer for the past 12 years, with annual sales dues to reach 12 million USD by 2017 according to a recent report released by USDA China, tapping this market is certainly a profitable prospect for the company.

With just the press of a few buttons, iGulu’s automated brewing machine enables both experts and novices alike to craft high-quality beer. The device comes coupled with a database of thousands of recipes found on an embedded LCD screen or an accompanying app (modifiable at the brewer’s command). The startup aims to not only empower beer-loves to craft their own pints, but also further educate consumers, restaurants, beer tradespeople and bars on how to make high quality product—something iGulu claims lacks proper awareness despite the market size.

Spearheading operations is the iGulu CEO and founder Shu Zhang, who absorbed a trove of technical insights during his time as a data center employee at Cisco and technical leader of Motorola’s Software Group. Under his leadership, the company has secured nearly 580,000 USD in an angel round from Shenzhen-based firm Hofan and Zhejiang-based Yinxinggu Capital. With the additional funding, Zhang plans on bringing beer crafting to the masses, a move which may disrupt beer trade with European nations.

iGulu

In pursuit of a rapidly expanding market of home brewers, automated beer brewing machine manufacturer iGulu has been aggressively marketing its flagship product to Chinese consumers over the past year. Coming off an incredibly successful Indiegogo campaign which saw the startup surpassing its goal by 701% and over 1 million USD, the connected device recently won the CES 2017 Innovation Award in the Smart Home product category. Given that China has been the world’s largest beer producer and consumer for the past 12 years, with annual sales dues to reach 12 million USD by 2017 according to a recent report released by USDA China, tapping this market is certainly a profitable prospect for the company.

With just the press of a few buttons, iGulu’s automated brewing machine enables both experts and novices alike to craft high-quality beer. The device comes coupled with a database of thousands of recipes found on an embedded LCD screen or an accompanying app (modifiable at the brewer’s command). The startup aims to not only empower beer-loves to craft their own pints, but also further educate consumers, restaurants, beer tradespeople and bars on how to make high quality product—something iGulu claims lacks proper awareness despite the market size.

+Beer
+CES 2017
+china
+Food
+technology

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