The crowdsourced competition led to permanent shipping options in Canada and Australia

Everlane, a company known for its transparency and social good aspirations, continues to be a popular source for quality staple clothing. The company has pop-ups and a showroom that exhibits its collection of clothing but continues to rely on shipping as the means of getting goods to customers. In an effort to expand its business and reach, Everlane introduced a customer voting competition to make it possible for potential consumers outside the United States to purchase and receive its clothing.

Consumers had the opportunity to create an account and vote for the country of their choice from November 1 to December 1, 2016. The total amount of money spent per country was considered a country’s “vote”. Now, Everlane will ship to Australia and Canada permanently. Although hopes of those residing in other countries may have been crushed, Everlane plans on expanding international shipping options in the future.

Everlane

Everlane, a company known for its transparency and social good aspirations, continues to be a popular source for quality staple clothing. The company has pop-ups and a showroom that exhibits its collection of clothing but continues to rely on shipping as the means of getting goods to customers. In an effort to expand its business and reach, Everlane introduced a customer voting competition to make it possible for potential consumers outside the United States to purchase and receive its clothing.

Consumers had the opportunity to create an account and vote for the country of their choice from November 1 to December 1, 2016. The total amount of money spent per country was considered a country’s “vote”. Now, Everlane will ship to Australia and Canada permanently. Although hopes of those residing in other countries may have been crushed, Everlane plans on expanding international shipping options in the future.