Health Campaign Raises Awareness By Broadcasting Live Surgery

Health Campaign Raises Awareness By Broadcasting Live Surgery
Advertising

Cancer Research UK bought a 90 second advertisement slot to show a live procedure to make viewers aware of early detection techniques

Zack Palm
  • 26 january 2017

In an attempt to spread awareness for cancer prevention, British charity Cancer Research UK took advertising to the next level. Rather than list simple techniques a surgeon can do to detect and prevent bowel cancer at home, the organization showed a live operation of a colonoscopy procedurem as part of a health campaign. 

During the operation, Doctor Sunil Dolwani spoke to viewers about what was happening. On Cancer Research UK’s website, the organization lists home techniques anyone can preform for earlier detection. On their YouTube page, it features the advertisement for anyone to watch. Be aware the content is graphic as they film much of it from inside the patient’s body. While the approach is radical, the advertisement demonstrates an extremely direct and impactful way to communicate a message to viewers.

Check out the video below:

Cancer Research UK

In an attempt to spread awareness for cancer prevention, British charity Cancer Research UK took advertising to the next level. Rather than list simple techniques a surgeon can do to detect and prevent bowel cancer at home, the organization showed a live operation of a colonoscopy procedurem as part of a health campaign. 

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+Surgery
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