Topline: This Bag Of Chips Will Stop People From Drinking And Driving

Topline: This Bag Of Chips Will Stop People From Drinking And Driving
Advertising

Frito-Lay has developed a product that can detect a person's blood alcohol level and even order them an Uber

Sara Roncero-Menendez
  • 27 january 2017

Super Bowl parties are guaranteed to have two things: a ton of snacks and booze. Frito-Lay and ad agency Goodby Silverstein & Partners teamed up to find a creative way to make sure partygoers don’t drive and drink: an alcohol-detecting bag. Called The Party Bag, it is a bag of Tostitos with special sensors that can detect the blood alcohol level of anyone who breathes near it.

If the circle turns green, then you are safe to drive but if the person’s BAC level is too high, the circle instead turns red and displays the words “don’t drink and drive.” The bag also has NTF technology that will call for an Uber when someone taps their phone against the bag. Mothers Against Drunk Driving (MADD) will offer a $10 ride credit for the ride-sharing service just by entering the UPC code from one of these bags on February 5th/

Super Bowl parties are guaranteed to have two things: a ton of snacks and booze. Frito-Lay and ad agency Goodby Silverstein & Partners teamed up to find a creative way to make sure partygoers don’t drive and drink: an alcohol-detecting bag. Called The Party Bag, it is a bag of Tostitos with special sensors that can detect the blood alcohol level of anyone who breathes near it.

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